Tuesday, November 10, 2009

Good things for Google

The Google conglomerate is beginning to resemble the Virgin brand as they take on another technological sector.

The free search engine that was recommended to me at age 12 or 13 is taking over the world of technology, and just because it's still free, doesn't mean Google stock is worthless. It is, in fact, rising due to a recent deal with the start-up mobile ad company, AdMob.

AdMob was created in 2006 and claims to reach "52% of mobile internet users in the U.S." currently (RedHerring.com). Mobile advertising is quickly growing as cell phone users are turning to their palm instead of their lap.

Good for Google, but it's not what makes Google an unstoppable giant in the industry. Like Virgin with its record company, airliners, and mobile line, Google has broken into the cell phone market with the Android or "Droid" and other mobile phones using Google-based software. The Android is in direct competition with Apple and Blackberry on this one. But, the giant is large competition in other areas, such as GPS Garmin and TomTom devices. The weapon at the moment is the mobile industry. Google's phones have free GPS capabilities.

Like all things Google, it is free for users, but will be driven by advertisements in the future. Google has a leg in the door on mobile advertising with AdMob. What a coincidence.

Google won't lose momentum as long as people appreciate the software, which comes for free. I have studied their business model in many classes. It has yet to fail.

Read the announcement about AdMob in this article from RedHerring.com:

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